Companies in the Marine industry need to respond to rapid advances in automation and digitization to face the smart-shipping wave. These opportunities are reshaping how we can tackle pollution, regulation, ocean protection and maritime accidents. New emerging trends like autonomous shipping, ports of the future, robotics and artificial intelligence create new opportunities and challenges for the maritime industry. At the same time, innovation adoption is depending on the involvement of all actors in the marine ecosystem like authorities, ports, ships and shipping companies to increase the industry’s standardization. Marine companies that adopt an open innovation strategy to accelerate new innovations, while collaborating closely with all actors involved in the value chain, are more likely to win and position themselves for growth.