Inspiration
Great ideas change how we think about the issues that are shaping the future of business and society. Explore a cross-section of our most inspiring content.
Engage in Ecosystem Strategies to Stay Relevant and Gain Market Share 5760 3840 Ingrid Willems

Engage in Ecosystem Strategies to Stay Relevant and Gain Market Share

In times of continuous change, companies struggle to keep up. The speed with which incumbents are loosing their market position has never been greater. Many CEOs are looking over their…

CleanTech innovations require an ecosystem approach 8192 5881 Ingrid Willems

CleanTech innovations require an ecosystem approach

Earth’s climate is changing faster than the planet can adapt. A global zeitgeist of risk and insecurity has emerged. The 2030 UN Sustainable Development Goals (SDGs) identify the moral and…

Competitive Intelligence
Benefits you get from building competitive intelligence 1600 1066 Ingrid Willems

Benefits you get from building competitive intelligence

Recent studies showed that 89% of the participants recognize competitive intelligence as a strategic asset, a must-have. But why? What are the benefits of competitive intelligence? Can it help you…

Competitive Intelligence leads to more consistent business decisions 3654 5473 Ingrid Willems

Competitive Intelligence leads to more consistent business decisions

Competitive intelligence is often neglected. Although executives confirm that gathering, analyzing, consolidating and sharing intelligence about sweet spot customers, competitors, strategic partners supports them in strategic decision making. What is…

Stay a Front Runner 3989 2992 Ingrid Willems

Stay a Front Runner

We are no longer living in a “fast-changing world,” but rather a VUCA environment — Volatile, Uncertain, Complex, and Ambiguous. Companies who do not adequately prepare for this world cannot…

Innovation is not a sprint but a marathon 3032 3790 Ingrid Willems

Innovation is not a sprint but a marathon

An “outside-in” customer-centric approach is a systematic way to drive sustainable innovation. Customer value creation is the key to success. Gaining situational awareness is mandatory when embarking on new ventures…

Situational awareness: discover the most important element of your business plan 3660 4575 Ingrid Willems

Situational awareness: discover the most important element of your business plan

A business plan is a necessary tool if you want to grow in a sustainable way. Too often it is seen as a required document, put together, before you go…